Keaton Prescott, better known by his stage name Sullivan King, is a Los Angeles-based EDM producer, guitarist, and singer who successfully combines bass music and heavy metal, creating his own genre. With shredding guitars and aggressive basses at his sets – creating musical mosh pits – his sets bring an unprecedented intensity to electronic music.
Throughout his career, Sullivan has had a profound effect on how brands approach advertising. His books serve as an invaluable resource for marketers seeking to build effective campaigns that drive consumer engagement; his passion for helping others has even extended to speaking engagements where he shares his knowledge with audiences worldwide.
Sullivan asserts in his quote that successful advertising involves more than creating eye-catching visuals and catchy slogans – it requires building deep connections with consumers through trust and loyalty – thus underscoring the significance of placing relationships at the core of any marketing strategy.
As an industry icon, Sullivan has been regularly invited to address advertising conferences and seminars. His expertise has shaped many young creatives while continually trying to improve his own strategies and techniques. Sullivan emphasizes the importance of staying educated as this will help stay ahead of trends in an ever-evolving industry.
Sullivan King has an exciting future ahead, with a packed schedule planned out over the coming years. Already confirmed to perform at Excision’s Lost Lands festival and joining electro trio Black Tiger Sex Machine on their West Coast/Midwest Midnight Terror Tour; as well as working on several collaborations with heavyweight names from both electronic and hard rock music scenes.
Even while on tour, Sullivan remains dedicated to being a loving husband and father. On March 27th 2022 while performing alongside SVDDEN DEATH at Buku, his wife Maddie gave birth. Since then Sullivan has posted several Instagram videos showing him surprising Maddie at home before giving her a big hug, showing that family comes first for him.
No matter if it be bass bangers or shredding guitars, Sullivan has fans anticipating his next releases with great anticipation. With singles coming soon on Deadbeats, GRVDNCR and Buygore it’s not hard to understand why; his music will no doubt draw them in by its unfathomably heavy wubs, wobbles and tricky doubles leaving everyone wanting more.